Armaf - Yum Yum

Yum Yum by Armaf is a playful and enchanting Floral Fruity Gourmand fragrance, a delightful confection crafted for those who adore a sweet and joyful olfactory experience. It opens with an irresistible burst of succulent Wild Berries, juicy Cherry, bright Orange, and sparkling Bergamot, creating an immediate sense of youthful vibrancy and deliciousness. As the scent unfolds, a creamy and elegant heart emerges, featuring the comforting sweetness of Vanilla, the soft allure of White Flowers, and the timeless romance of Rose, weaving a delicate yet inviting bouquet. The fragrance finally settles into a warm and comforting base of soft Musk, ethereal Powdery Notes, and golden Amber, leaving a tender and utterly charming trail. Yum Yum evokes the blissful feeling of a cheerful treat, perfect for adding a touch of sweetness to any day.

Sillage and Projection: Users generally describe the sillage and projection of Yum Yum as moderate. It creates a pleasant and noticeable scent bubble that is present without being overwhelming, making it versatile for various settings, including casual outings and daytime wear. While it may not fill a room, it offers a consistent and delightful aroma that stays close enough to be enjoyed by the wearer and those in close proximity.

Longevity: The longevity of Yum Yum is typically reported as moderate to long-lasting. Many wearers find that the fragrance endures for approximately 5-7 hours on the skin, with some experiencing longer wear, especially on clothing. This ensures a good period of enjoyment before reapplication might be desired.