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The 2025 mood: New Sillage, New Stories   Perfume’s 2025 mood is poised and playful. High polish meeting high imagination. Legacy houses are editing their icons with couture-level precision, while niche makers chase stranger muses (deep sea creatures, anyone. ) and sun-kissed escapism....

Have you ever walked into a room and sensed someone’s presence—not by sight or sound, but by scent. A fragrance so distinctive, it seemed to arrive before its wearer and linger long after they were gone. Some perfumes fill every corner of a room with their bold personality, while others whisper quietly on the skin, vanishing moments after they’re sprayed. Why do some scents vanish in minutes while others survive even the wash cycle....